Question 1

What is Ljus?

Accepted Answer

Ljus is a strategy-led B2B marketing studio based in Istanbul, Türkiye, helping mission-driven brands grow by connecting them with their people. We work across strategy, community, content, events and analytics, with eight years of experience inside the EIT innovation ecosystem.

Question 2

What services does Ljus offer?

Accepted Answer

Ljus offers five connected services: Brand & Marketing Strategy, Community Architecture, Communication & Content Systems, Experience & Event Design, and Insight, Analytics & Growth. We combine and tailor these to each brand's stage and goals rather than selling fixed packages.

Question 3

What is "Just Marketing"?

Accepted Answer

Just Marketing is Ljus's approach to marketing: honest, sustainable, and built around people rather than vanity metrics. In practice it means telling clients what they actually need, building communities that last, keeping the work human, and choosing transparency and inclusivity in everything we do.

Question 4

Who does Ljus work with?

Accepted Answer

Ljus specialises in B2B marketing for mission-driven organisations and is not tied to a single industry. We work with startups, accelerators, consultancies, creative, design and architecture studios, community organisations, programmes and EU-funded institutions (including EIT InnoEnergy and EIT Urban Mobility), across Europe, Türkiye and the GCC, where we support brands such as ARKAT. What our clients share isn't a sector — it's a shared sense of purpose.

Question 5

Which sectors and industries does Ljus have experience in?

Accepted Answer

While Ljus works with B2B brands across any industry, we have particularly deep experience in innovation and entrepreneurship, clean energy, clean mobility, cleantech, circular economy, sustainable agriculture and urban planning, as well as women's and community-focused initiatives.

Question 6

Does Ljus work with EIT and innovation organisations?

Accepted Answer

Yes. Ljus has spent eight years inside the EIT ecosystem, including five years as EIT InnoEnergy's communications partner in Türkiye. We deliver EIT-compliant marketing for hubs, programmes and accelerators with no onboarding needed on how the ecosystem works.

Question 7

Where is Ljus based, and do you work internationally?

Accepted Answer

Ljus is based in Istanbul, Türkiye, and works remotely with clients across Europe and the GCC. We've delivered projects in eight countries, including Poland, the Netherlands, Denmark, Hungary, Slovakia, the UK and the UAE (Dubai), connecting local ecosystems into wider international networks.

Question 8

What is Ten Seats?

Accepted Answer

Ten Seats is Ljus's own experiential event series — intimate, in-person gatherings built around real connection, with a small table and a handful of seats. We've hosted 17 editions in a year across four cities, and brands can host, sponsor or co-create their own edition.

Question 9

How does Ljus work with clients?

Accepted Answer

Ljus follows a simple process — Diagnose, Tailor, Deliver, Grow — and every engagement is tailor-made to your brand, never a fixed package. We start by understanding your real situation before proposing anything, build a plan shaped specifically around your goals, deliver hands-on as part of your team, and keep improving based on real data.

Why We Don't Sell Marketing Packages

A package answers the question before it's been asked

The best answer is sometimes "not yet"

Tailoring is more honest and more effective

What we do instead