Announcement
Meet Ljus 2.0
We rebranded and finally started calling ourselves what we are: A marketing studio. Here's the story behind Ljus 2.0, and what "bolder and wiser" actually means.
We rebranded. Ljus is now Ljus 2.0 and honestly, it feels less like a reinvention and more like growing into who we already were.
Here's the story behind it, and what changed.
From "consultancy" to "studio"
For a while, we called ourselves a consultancy. It wasn't wrong, but it was only ever part of the story. Consultancy suggests advice from the outside. What we actually do is broader, more creative and far more hands-on than that: we build brands, communities, content systems, events and the analytics underneath them, and we roll up our sleeves alongside our clients while we do it.
That's a studio. So we're finally just saying it: Ljus is a marketing studio.
Growing up, the way people do
Brands are a bit like people. They start out finding their feet, and if they're lucky, they grow into something clearer and more confident over time. That's where we are now, so it felt like the right moment for a refresh. Same soul, just bolder and wiser.
Bolder, because we're showing up more openly now. A clearer voice, a look that's actually ours, and a few things we're not afraid to say out loud.
Wiser, because this version comes from real experience. Years of work across the innovation, climate and community worlds, sharper services, and a much clearer sense of what we stand for, and what we'll say no to.
What's new
Gökçe gave Ljus a whole new visual language, and I reworked our services and our voice. Our services now sit in five connected areas:
Brand & Marketing Strategy
Community Architecture
Communication & Content Systems
Experience & Event Design
Insight, Analytics & Growth
We combine and tailor these to what each brand actually needs, rather than selling fixed packages.
Visuals that feel alive
Our visuals have always been made by hand, by Gökçe. That part isn't new. But with so much online starting to look the same because of AI "slop," we leaned into the human side even more. This new visual language is meant to feel alive, and to stand out because of it.
And as part of Ljus 2.0, we're being openly transparent about how we use AI: As a tool for research, structure and speed, never as a replacement for the human part. It comes straight from one of our core values: transparency. If we use AI behind the scenes, we'll tell you. What you get is work with a human hand on it.
Everything about how we work is still the same at its core: honest, sustainable, and built around people. We still call it Just Marketing, and we still believe the best marketing connects; brands with brands, brands with people, and people with people.
Bolder, wiser, and still: built to connect, designed to grow.
Written by: Aslı Işıldar
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