ABOUT LJUS
Built to connect. Designed to grow.
Ljus Marketing Studio is a B2B, strategy-led marketing studio based in Istanbul, Turkey, helping brands grow by connecting them with their people.
Independent studio · Istanbul, working globally
WHO WE ARE
Ljus Marketing Studio is a strategy-led marketing studio and consultancy founded in 2024, built on the founder (Aslı Işıldar)’s previous three years of experience running her own individual company and a broader professional background across marketing, entrepreneurship, community building, and ecosystem development. Through Ljus, she brought together the expertise, working approach, and client relationships she had developed over the years into a more structured consultancy model focused on serving purpose-driven brands, programs, and ecosystem organizations.
Ljus was founded with a clear point of view: Marketing should not only drive visibility and growth, but should also contribute to more ethical, inclusive, and meaningful business practices. For this reason, Ljus chooses to work with brands, programs, and organizations that share values around inclusion, sustainability, positive impact, and responsible communication. Today, Ljus works across strategy, communication, community, and digital growth, helping organizations strengthen how they position themselves, connect with their audiences, and build lasting visibility. At its core, Ljus is about creating thoughtful, well-structured communication that reflects both the ambition of a brand and the values behind it.
We support clients in shaping how they are positioned, how they communicate, how they build relationships with their audiences, and how they turn visibility into meaningful engagement. Depending on the scope of the project, our services include brand and marketing strategy, communication planning, community architecture, content and messaging development, digital marketing campaigns, social media and channel strategy, website and conversion-focused communication support, website and digital analytics, email marketing, partnership and programme visibility, event communication, and analytics-based optimisation. Across all of these areas, we work with a connected systems mindset, helping clients build communication structures that are creative, visible, intentional, measurable, and aligned with their long-term goals.
Just Marketing
We run Ljus on a principle we call Just Marketing:
Marketing done honestly, sustainably, and with people at the centre. In practice it means telling clients what they actually need (even when it isn't what they came in for), building communities that last rather than campaigns that spike, keeping the work human, with AI used as a tool, never a shortcut, and choosing transparency, sustainability and inclusivity in everything we do.
We engage only with companies and individuals who resonate with our deep-seated values of transparency and integrity, sustainability and responsibility, and equality and inclusivity. Our commitment to these principles is non-negotiable. If a potential partner does not share these foundational beliefs, we respectfully decline the collaboration.
Here’s what we stand by:
Honesty Above All: Our marketing is straightforward and clear, embracing minimalism. We believe in the power of truth to build lasting connections.
Flexibility in Every Step: The digital world changes fast, and so do we. Tailored solutions are our specialty, designed to fit the unique needs of each client.
Commitment to Excellence: We aim high in everything we do, from how we strategize to how we talk with you. Quality is our standard.
Community Is Key: We’re all about bringing people together, online and in the real world. Communities are at the heart of successful digital strategies.
Eco-Friendly Practices: We stand for a green future, promoting actions that protect our planet for today and tomorrow.
Equality for Everyone: We advocate for a marketing world as diverse as the real one, where everyone is seen, heard, and valued equally.
Team
Meet the people who bring clarity, care, and momentum to every collaboration.
FOUNDER & STRATEGIST
Aslı Işıldar
Aslı has spent over a decade at the intersection of marketing, communications and community, and she came to it from the inside of the startup world.
She started in 2016 in social media and communications (TurkishWIN, Impact Hub Istanbul), then spent two years as an Entrepreneurship Program Specialist at Sabancı University's SUCool/Inovent, working directly with 120+ founders and running programme communications, events, socials and ecosystem engagement. She built her own marketing and communications company for three years before founding Ljus in 2024.
Across both, she has been responsible for InnoEnergy's communications and marketing in Türkiye for over eight years, and has worked with clients including ARKAT, Green Brother (EIT Urban Mobility & InnoEnergy Hubs, Hungary), ATÖLYE, Neol and TurkishWIN.
Her work spans the full picture: Integrated marketing and communications strategy, paid digital campaigns, website and SEO/GEO, email marketing, content and community building, and analytics-led reporting, for brands, programs and organizations across the innovation and corporate worlds.
She is also a digital marketing mentor, coaching early-stage founders through programs such as EIT Jumpstarter.
She holds a Master's in Digital Marketing from IE Business School, and brings ten-plus years of proven experience managing marketing and communication strategies, with eight years inside the EIT ecosystem.
Connector at heart: Brands with brands, brands with people, and people with people.
TOOLS & PLATFORMS
Notion
HubSpot
Airtable
Asana
iMovie
CapCut
TikTok
YouTube
Google Analytics
Google Tag Manager
Looker Studio
Microsoft Clarity
VISUAL & BRAND DESIGNER
Gökçe Kodan Batır
Gökçe is a multidisciplinary visual designer and visual strategist with a foundation in interior architecture and environmental design, and it shows in how she works: she brings spatial and systems thinking to a broad visual practice spanning brand identity, storytelling, illustration, motion and UI design.
She graduated from Hacetttepe University, Fine Arts/Department of Interior Architecture and Environmental Design.
Since 2022 she has worked as a Visual Communications Designer at a strategic design firm, contributing to projects across the government, healthcare and education sectors, while building an international freelance practice focused on visual strategy and brand development. She approaches every project as both a design problem and a communication challenge, driven by a belief that the most compelling visual work lives at the intersection of strategic thinking and experimental design.
At Ljus, Gökçe leads visual design and branding. Brand identity, campaign visuals, content design and the craft behind every touchpoint. All human-made.
TOOLS & PLATFORMS
Photoshop
Illustrator
After Effects
Figma
Procreate
Spark AR
Canva
SketchUp
CapCut / Video
Let’s make something meaningful.
If you’re ready for a more connected approach to marketing, we’d love to hear what you’re working on.